Thursday, 21 April 2016

Get To Know Your Designer: Nitya Bajaj Birla

People usually don't know much about designers. But I intend on changing that. It's time to know what the Indian designers are like.
Designers are the ones who have the talent to create something magical for us. The work they do is their super power. 

Nitya Bajaj Birla is a rising designer who is marking her territory in the fashion world. She graduated from NIFT Delhi in 2008 and ever since then, she's become a hotshot. After admiring her work for years, I finally put my foot down and decided to have a tete-a-tete with her.

How has your journey been since you graduated from NIFT?
It has been challenging but exciting. Everyday has taught me, made me wiser and stronger and has helped in my evolution. 

As a designer, how do you keep yourself inspired, season after season?
Inspiration comes from anything and everything. Sometimes a vacation can inspire and sometimes even a butterfly in your garden. It's about observing beauty and art around you! 

How would you describe your label in one word?

3 people from history you would have liked to dress.
As label Nitya Bajaj celebrates womanhood, each of these women have qualities that match our brand esthetics. Audrey Hepburn for her innate sense of style, Princess Diana for her elegance and Noor Jehah from our considering she was clever, smart and beautiful in that male dominant rule.

One advice for the youth that's entering the fashion world.
Explore yourself as that will become your future one day.

One thing people must know about you.
That I have great taste and eye for things and a fabulous sense of humor.

Nitya was kind enough to answer the rapid fire questions too for the readers!

One fashion trend you swear by- confidence
Favorite color- grey
Books or movies- movies
Black or white- white
Favorite holiday destination- London 
Fashion era you miss the most- vintage
Favorite ice cream flavor- vanilla/butterscotch

Store- 37A, Ground Floor Shahpur Jat, New Delhi 110049

Until next time,


  1. wow very well written. I like this very much. Nitya looks very cool. I like to get some new designs of fancy dresses. Can you give some new style of skirts for this summer?

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