Monday, 1 September 2014

Q&A: Kiran Kheva, Fashion Director, India Runway Week.

As the India Runway Fashion Week is round the corner, I got a chance to interview the main mastermind behind it. She's smart, thoughtful and full of new visions for the upcoming fashion trends.

Q1. What/who was your inspiration?
For me, a girl next door, a graduate from LSR with humanities background my inspiration was young designer labels whom we adored in our college days, who were quirky, not so expensive, innovative and made us feel confident but they were not visible in the market, so many aspiring designers and no visibility, no one knew them that very day IFFD decided to launch INDIA RUNWAY WEEK to make these designers known, to provide them a platform where trade and visibility was possible and where they can learn about technicalities of fashion and get grooming. My inspiration is my love for clothes who are the product and hardwork of these designers and IFFD is there to showcase their work through IRW.

Q2. When did you know that you had to get into this line?
That very day when I learnt that so many designer labels across India were eagerly waiting to showcase their hardwork via a platform, they were ready to learn and expand and just wanted a start to launch themselves.

Q3. What struggles have you faced to get to these heights?
Each field is a struggle and so is this field, fashion industry in India barely accounts for 0.2% and India Runway Week invites application form all over India for each season, each season is a struggle facing issues from within the industry and outside, so many technicalities to be encountered, each city has so many budding designers waiting to show their worth, we have to shortlist them, groom them, invite buyers for them, media for them (certain times media is not ready to cover new designers), all this demands a lot of hardwork and since our brand is new and has young dynamic team we make it a point to go through all the processes and do a research to launch these designers so its all about struggle and hardwork but because IRW and IFFD is our passion we are happy to put efforts.

Q4. Your favorite decade of fashion is?
My personal favourite decade of fashion would be 60s as this was an era of rise of feminism and women all over the world were seen getting independent, adopting fashion, making fashion statements (subtle, vintage, melange, polkas).. Certain hairstyles were seen in this era, be it short and trendy, long and confident (kimomo, palazzos or pencil skirts) all were making a mark and even today in 2014 those trends are getting back and are being adopted by women.

Q5. First huge break?
For me, I have set pretty high standards for a huge break and I am still working on it as at mere age of 24 I see huge break a little far- when India Runway week will have designers from across the globe and each designer living their dream through it. India Fashion Summit was a sort of first huge turning point that showed me a way for huge break, India Fashion summit (platform for recognition of fashion and lifestyle industry) witnessed a great response, we started with 4 designers and today we have 35 designers on board.

Q6. Your idea of a great fashion industry is?
My Idea of great fashion Industry "Indian Fashion industry" is that Indian fashion to be known across the globe, Indian designers to set standards across the continents. In this industry we can achieve growth in terms of business, PR etc only through appreciating our designers, platforms than only it can be a great industry.

Q7. Have you ever wanted to step out of this profession? 
No, I don't think so I would ever want to step out of this profession as Via India Runway Week which is India Federation for fashion development's platform I see fashion statements being made, styles being invented, young minds like me living their dream and with each season , when i see each show entering its climax and these young designers walking the finale round, I see how their dreams come true and that each show, each season everytime my dream comes true, i see India Runway Week as a huge platform who will keep making benchmarks in the fashion industry  and make the designers, designs, clothes bigger and known and I will keep working day and night forever. "I am living my dream each day in this world of fashion" through IRW.

Q8. One fashion tip for every girl out there. 
One fashion tip to always keep in mind according to me is wear clothes in which you are comfortable and that make you feel confident, confidence makes fashion statements.

"Everyday is fashion Show and the world is your Runway"

Kiran Kheva


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