Saturday, 21 December 2013

Pernia Qureshi And Her Pop Up Shop.

About Pernia:
Born in New Delhi, India Pernia Qureshi is the living legend known to mankind. Since the age of six, she adored fashion. Currently working as a fashion stylist and costume designer, Pernia started the fashion journey by doing internships at Elle New York, Harper's Bazaar, Catherine Malandrino and after that went into freelance work with Conde Nast in New York.
Later on she moved back to Delhi in 2008.
Even though she practiced law, her heart was stuck in fashion.
Pernia then worked as a consultant with Harper Bazaar India also with fashion designers like JJ Valaya, Tarun Tahiliani on look books, campaigns and fashion shows. She was also undertaken as the costume designer for Aisha (as we all have seen her magnificent work in the movie) and for Thankyou.
Her inspirations are Miu Miu, Marchesa, Prada, Stella Mcartney and a lot more.

The Clingy Moment:
Once Pernia got detained from the Delhi Airport while her return from Bangkok for bringing 16 handbags worth 35 lakhs and not declaring them at the custom duty.

About Her Pop Up Shop:
While Pernia was in the business of styling for Aisha, it gave her the idea for her online store- Pernia's Pop Up Shop
The online magazine is basically a website which sells things like clothing for both men and women, accessories etc.
Along with selling things, the online store also comprises of sneak peaks of celebrities, new gossip buzzing in town, beauty tips and her personal magazine filled with her thoughts and ideas about celebrities, ratings, fashion trend, cover stories.
The prices start from Rs. 21,00 (33$) to Rs. 18,000 (290$)

According to me, the prices are reasonable and the collection is amazing. Pernia has done a great job since 3 years, styling most of the country in a beautiful way. Celebrities appreciate her style and magazines worship her fashion tips. Like I earlier said, she's one living legend.



  1. Her work in Aisha was seriously noticeable and good write up on her life

    happy blogging

  2. Wow sounds like she's had an amazing life!

  3. nice post