Sunday, 20 October 2013

W For Women: Bloggers Meet.

On the 19th of October '13 W for Women hosted a bloggers meet in which they displayed the newly launched festive sparkle collection. Most of the women who buy clothes from W know that W is known for selling indian wear and gives a sophisticated look. But teenagers of my age anyday preferred Forever 21 over W. Yesterday the meet surely changed my opinion about the brand of W and gave altogether gave a really different outcome.
The Digital Media's Manager Aditi Ohri personally came to give each and every blogger, the invite for the event. This gesture was really nice as it was seen that she is really making an effort to make the meet a complete blast. She and I had a chit chat for quite long time where she made me familiar with the meet and the concept.
At the meet, W showed their new collection to the bloggers and even let us interact with the designers. The designer head told us about each and every outfit and told us that the designs are chosen from different eras and times.
The festive sparkle collection had a touch of sparkle as the name suggests in each outfit. The necks of kurtis and suits were slightly bigger which is quite good for young generation to put on.The use of embroidery was very fine and the sequins and glitter work gave quite a girlish look which is totally different from the usual W collection. Along with floral, the designers also chose to go with net sleeves, prints, patterns and unique designs like the print of kettle on the back.
The ideas were quite exclusive, unique and some of the outfits had a dazzle in them.
They also introduced trousers which are stretchable, compact and goes lovely with basic and bright colors.
W had a section for maternity wear which obviously I didn't check out but I'm sure it's pretty nice. The store had kept accessories too which were much better than claire's if you ask me because these days indian accessories are too in and teenagers are really hunting for such accessories. (I'm sure that they're gonna have a lot of sale there)
After reviewing the clothes, all the bloggers interacted with each other and even played Jenga. The meet was more of a bloggers get together where the whole staff was very friendly. There was perfectly no scope of a disaster.
We even got goodies at the end of the event.
Lastly, I would like to mention about the innovative idea of the invite's cover. It made me more excited for the meet!


Cover of the invite

While playing Jenga

Fellow bloggers

Aditi: Host of the evening

Festive wishes from the bloggers.


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